Essenity

There's this thing I've set up Google to do. Whenever something pops up with the keyword "Essenity" comes up, I get notified. Imagine my surprise this morning when I checked my email and saw that someone has opened a shop and they are using "Essenity" as the name. I always knew this would be inevitable. I remember nearly a decade ago, I would be the only search hit but now, there's heaps of others using this name.

Pity I don't have the resources or the talent to create my own brand before someone else beat me to it. I would obviously have called it Essenity. What else would I call it? The day I've feared has arrived. Nothing I can do to stop it, but I still wonder how these other people come up with this word. They can't all have seen me on the internet and decided they liked the name and took it for themselves.